UPDATE: There is now an update to this article which you can read here- https://zhugeex.com/2016/02/the-grand-theft-auto-series-has-sold-in-more-than-235-million-units-worldwide/
It’s been more than two years since Grand Theft Auto V first hit stores back on the 17th of September 2013 but the game is still very much alive with more than 8 million users logging into Grand Theft Auto Online at least once a week. Take-Two’s strategy with Grand Theft Auto V has allowed the game to become one of the most successful video game titles of all time with more than 54 million units sold in as of June 30th 2015. It was always obvious that the game would be a success but no one would have been able to predict that the game would still be topping sales charts into the end of 2015 and be among the best selling games of all time.
Grand Theft Auto V also achieved 6 Guinness World Records, the most prominent of which were ‘Best selling Videogame in 24 hours’, ‘Fastest entertainment property to gross $1 billion’ and ‘Highest revenue generated by an entertainment product in 24 hours’. The game sold through 11.21 million units to end users during the first 24 hours of sale and generated revenue of $815 million going on to reach $1 billion after just 3 days on sale. These records are yet to be broken and at the moment it looks like only another Grand Theft Auto game will have a shot at smashing these records. Not even Star Wars can break the entertainment records set by Grand Theft Auto V.
Take Two also revealed that the series has now sold in 225 million units in total. This is up from the 130 million units that the series had sold prior to the release of Grand Theft Auto 5. This means that sales of GTA products have sold in the region of 95 million units. We know that Grand Theft Auto V on its own has sold more than 54 million units so it’s likely that the other unit sales can be attributed to prior Grand Theft Auto games that have been ported to mobile / newer consoles as well as GTA Online users.
Take Two have also revealed that sales of Grand Theft Auto products since July 1st 2013 through September 30th 2015 have accounted for approximately $2.3 billion in revenue. The majority of this revenue will have been generated by sales of Grand Theft Auto V and Grand Theft Auto Online but as this number includes sales from all GTA products it will also include sales from Mobile games and other interactive entertainment formats.
In fact, over the past 6 months ending September 30th 2015, Take Two have generated $400 million from sales of Grand Theft Auto products. This is around 2/3rds of all revenue generated by the company during that 6 month period so it shows that Grand Theft Auto continues to be a money maker for Take Two and this is mainly thanks to the success of Grand Theft Auto Online where more than 8 million play each week and purchase ‘Shark Cards’ in order to gain in game currency.
Sales of Grand Theft Auto products continue to be a significant source of revenue for Take Two and it’s surprising to see this when most games would have stopped generating revenue at this point. The late releases of the PS4/XB1 and PC versions, along with the continued updates for GTA Online have encouraged people to continue playing the game and have allowed for GTA to keep generating revenue for Take Two.
Note: This is how much revenue Take Two have recognised from GTA. Some revenue generated from GTA Online has been deferred and therefore will not be recognised until later in the year.
Source: Take Two Interactive