The PlayStation 4 continues to be the best selling console on the market with more than 30.2 million units sold to end users around the world as of November 22nd 2015. By contrast the Nintendo Wii U, which was released a year earlier than the PS4, has only just been able to exceed 10.7 million units sold in and Microsoft have refused to update us on Xbox One since this time last year when it was just about to hit 10 million. This milestone comes just before Black Friday and Christmas which are expected to boost sales even further for all 3 consoles.
“We are sincerely grateful that gamers across the globe have continued to choose PS4 as the best place to play since launch two years ago,” said Andrew House, President and Global CEO of Sony Computer Entertainment Inc. “We are committed to bringing engaging games and entertainment services to users worldwide. Thanks to the support of our partners, PS4 continues to be the premier platform for game and interactive entertainment innovation.” Sony also stated that they continue to expand the software and services available for PS4 and it looks like we will soon be getting PS2 backwards compatibility with the console.
Sony continues to be the market leader during the 8th generation of home video game consoles. Even at launch the PlayStation 4 sold through more than 1 million units in 24 hours in North America. By the time the console launched in Europe a couple of weeks later more than 2.1 million units had been sold and the console ended on 4.2 million units by the end of 2013. IHS released a report during Spring of this year that stated that Sony were on track to sell through 34 million units to end users by the end of this year and it looks like the PS4 is on track to exceed that estimate.
This year the PlayStation 4 has sold through more than 11.7 million units to end users between January 5th 2015 through November 22nd 2015. This is up 15% Year on Year compared to the 10.2 million units sold through between December 29th 2013 and November 22nd 2014. The increase in sales during 2015 can primarily be attributed to the price cut that took place in October as well as the launch of new compelling software titles and new hardware SKU’s. Over the past 12 months (November 23rd 2014 through November 22nd 2015) the PlayStation 4 has sold through 15.8 million units to end users. That compares to the 14.4 million sold through between November 15th 2013 and November 22nd 2014.
The console is tracking ahead of its predecessors at the moment and is on track to do so again this holiday. During the holiday season last year the PlayStation 4 sold through more than 4.1 million units to end users between November 23rd 2014 and January 4th 2015. Assuming the PlayStation 4 is able to repeat the success it saw during last years holiday season, which it should due to the lower price and new software titles, the console could potentially see total sales at more than 34.3 million units by the end of the year.
For reference, the PlayStation 3’s second holiday season, which took place between November 23rd 2008 and December 29th 2008 saw more than 2.2 million units sold through to end users. The PlayStation 2’s second holiday season saw more than 8.5 million units sold through to end users between November 3rd 2002 and January 5th 2003. It’s clear to see that the PlayStation 3 was under performing during its early years whilst the PlayStation 2 was breaking records during Holiday 2002. ZhugeEX.com does not expect the PlayStation 4 to break records like the PlayStation 2 did but we would not be surprised if around 5 million units were sold through to end users this holiday leading to total sell through of over 35 million by the end of the year.
As of the end of October the PlayStation 4 has sold through approximately 9.3 million units in the US. The US is still the largest market for the PlayStation 4 with around 1/3rd market share. This is actually in line with the PS1, PS2 and PS3 which saw around 30% of their sales come from the US. ZhugeEX.com believes that the US will eventually drop below 30% market share but Europe and developing markets will make up a larger share to offset the decline of PS4 ownership in both the USA and Japan. Currently Japan only accounts for around 7% market share and is due to shrink further. With the PS1, PS2 and PS3 we used to see Japan account for more than 10% market share.
Sony announced during their investors briefing last month that they had sold in 29.3 million consoles to retail as of September 30th 2015. This aligns well with our forecast from January 2015 which predicted that the PlayStation 4 would be around 28.9 million by this point and would end the year with 36.1 million sold in. With the new sell through numbers from Sony we believe that the console may be on track to exceed this figure.